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| Marketplace |
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What say you?
Do you take on friends/family as customers?
16% - Sure! The more the merrier.
50% - Sometimes, but tread with caution
33% - No, best to avoid wherever possible
Marketing | Social media
Social media allows people from all over the world to view, share, comment on and discuss content via the internet. In this section we provide tips on how to use different social media platforms to promote and grow your business. Whether you are new to social media or have been using it in your business since it first emerged, you will find something to interest you. Articles cover topics such as getting more business from Facebook, making Twitter work for you and developing your LinkedIn network.
Podcast: LinkedIn’s MD on how to use LinkedIn for business
22 Apr 12Tim Reid and Luke MoultonCliff Rosenberg, Managing Director of LinkedIn Australasia, has a chat to Luke Moulton and Tim Reid about his top LinkedIn business tips for marketing your small business and how to optimise your LinkedIn profile. Read more
Four free tabs to make your Facebook page POP
06 Apr 12Lara SolomonWith thousands of apps (tabs) for Facebook pages on offer, it is hard to know where to start and what to use for your page. With the new Facebook Timeline you can only display a maximum of 12 apps at a time, so you need to make them count! Read more
Comments: 0Getting LIKERS back to your Facebook page
10 Mar 12Lara SolomonHave you ever LIKED a business Facebook page on the first visit, never to return again? Every Facebook user probably has at one time or another. As a page owner, it sucks. Read more
Comments: 1Get more Facebook ‘likes’ than ever
11 Feb 12Connor JamesFacebook competitions are a good way of encouraging customers to ‘like’ your page and interact with your business – just make sure you set your competition up properly. Read more
Comments: 6Podcast: What Facebook personal ads have to do with marketing
10 Dec 11Tim Reid and Luke MoultonIn the second of a two part series, Tim Reid and Luke Moulton discuss the strategic use of Facebook ads. Read more
Comments: 0Creating compelling social media content
24 Nov 11Sara HowardWriting for social media is like fishing with a big net. You need a juicy worm to lure your readers away from all the other nets, and they won’t always bite. So how do you create alluring social media content for your target audience? Read more
Comments: 2Podcast: Strategic use of Facebook ads
19 Nov 11Tim Reid and Luke MoultonIn this podcast Tim Reid and Luke Moulton cover some serious marketing ground including email marketing, copywriting and the strategic use of Facebook ads. Read more
Comments: 0Getting more business from Facebook
12 Oct 11Troy DeanIf your Facebook page is having little impact on your bottom line this step-by-step strategy will help you capture real leads and get more business from Facebook. Read more
Comments: 0Podcast: Insights into social media marketing
08 Oct 11Danielle MacInnisDanielle MacInnis chats with Lee Hopkins about how to successfully use social media marketing to leverage small businesses. Read more
Comments: 2Getting started with LinkedIn
05 Oct 11Jo MacdermottThis article will help you with getting started on LinkedIn in two simple steps: setting up your profile and making connections. Read more
Comments: 1An introduction to social media
03 Aug 11Jo MacdermottIf you still think ‘Twitter’ is a noise made by birds and that a ‘Facebook’ is some kind of photo album, this introduction to social media is for you. Read more
Comments: 024 simple ways to promote your Facebook page
15 Jul 11Lara SolomonFacebook has become an increasingly important marketing platform, but to use it effectively you need to get visitors interacting with your page. Here are some tips that will help you to promote your Facebook page. Read more
Comments: 9LinkedIn tips: Take the LinkedIn Challenge
06 Jul 11Heather SmithWant to grow your business in a short time? This LinkedIn challenge will take you less than an hour to complete over ten weeks. Read more
Comments: 2Maximising your return from using LinkedIn
24 Jun 11Jen BishopUsing LinkedIn and other forms of social media can be a useful way to grow your business, but how do you maximise the return on the time you’ll need to invest? Read more
Comments: 27Developing your LinkedIn network
30 May 11Heather SmithLinkedIn is the dominant social media networking site for professionals today. Here are some pointers on how to grow and develop your LinkedIn network. Read more
Comments: 26LinkedIn 101: How to use LinkedIn effectively
30 Apr 11Heather SmithLinkedIn is the number one social media platform for white-collared professionals today, with more than 90 million registered users. Do you know how to use LinkedIn effectively? Read more
Comments: 17Retweeting tips: Think before you (re)tweet
18 Mar 11Amanda GonzalezYou’ve been told that retweeting tweets is a quick way to share knowledge – and you’re lending someone a hand. But how does it reflect on you? Here are some retweeting tips to consider. Read more
Comments: 3Social media: Your internet tattoo
29 Nov 10Michael SharkeyPublishing your thoughts online is like getting a tattoo. You know you ought to give thought to design, artwork and the best place to ink your idea, but all too often social media is a rushed decision. Read more
Comments: 3Boost your business profile for under 70 cents a day!
28 Oct 10 | AdvertorialHere's a way to boost your profile and generate sales leads that's been tailor made for soloists: a profile member listing in our new business directory. Read more
Social media tips: Exposing yourself online with class
04 Oct 10Amanda GonzalezExposing yourself online can help you gain trust, establish your cred and grow your business. But done badly, it could ruin you. Here are some helpful social media tips. Read more
Comments: 10Podcast: Secrets to using Facebook as a small business marketing tool
18 Sep 10Tim Reid and Luke MoultonWant to know how to use Facebook to successfully market your business? Tim Reid & Luke Mouton talk to Jennifer Sheahan to find out her best kept secrets. Read more
Comments: 3Facebook for business
12 Jun 10Matthew KeathIf Facebook were a country, its 400 million users would make it the world’s third biggest nation. Every man and his dog are there, and you have an unprecedented ability to reach them if you use Facebook for business. Read more
Comments: 9Social media for business: Why bother?
08 Jun 10Robert GerrishThere’s plenty of justification for using social media for business, but for many, the rush overshadows the reason. Read more
Comments: 23Choosing a Twitter name
28 Mar 10Megan HillsLike others, I’ve been hiding from the dreaded Twitter. But I want more online presence, so I need to start squawking. So how do I go about choosing a Twitter name? Read more
Comments: 15Social media strategy: Five steps to success
21 Mar 10Emma RhoadesNot sure where to start when it comes to social media? Here I explain how to develop and execute a social media strategy that’s in line with your business objectives. Read more
Comments: 11Making Twitter work for you
29 Nov 09Zoe WarneRegular email, Facebook, Twitter, Digg, Delicious… it’s easy to become overwhelmed to the point of inertia. I work in digital media and I still have a hard time keeping up! Here are some tips to help make my favourite app, Twitter, work for you. Read more
Comments: 12Twitter: The Next Big Thing?
17 Aug 09Nicky JurdTwitter is enthusiastically embraced by businesses worldwide as a useful tool for disseminating information. Soloists are starting to realise having a conversation with their customers is a powerful tool for doing business. Read more
Comments: 15The twouble with using Twitter
17 Aug 09Sam LeaderAs a Gen Xer I get stuck in the middle a lot. Too old for acne, too young for wrinkles; too old for MySpace, too young for games of bridge– you get the picture. Then along came Twitter. Read more
Comments: 58Video: The connected business
08 Jul 09Robert GerrishIggy Pintado takes us through the four steps necessary to be a connected business and shares tips regarding the roles of Facebook, LinkedIn and Twitter. Read more
Comments: 2Social media marketing – a definition
08 Jun 08Louise GorrieYou've probably heard of social media marketing (SMM). It refers to websites like Facebook, MySpace, LinkedIn, YouTube, Squidoo, Yahoo Answers, Flickr, Twitter, Digg, StumbleUpon, Reddit and del.icio.us. Read more
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Small Business is Australia's fastest growing sector – this business community site was created for those running a small business of one to five people. Here the solo and micro business owner will find small business forums, a small business directory, free resources, help, tips and advice on: starting a small business; working smarter when working from home; effective small business marketing; small business networking; the solo psyche; staying balanced as a small business owner; small business technology advice and small business finance tips.
