Member Spotlight
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What say you?
Do you take on friends/family as customers?
16% - Sure! The more the merrier.
50% - Sometimes, but tread with caution
33% - No, best to avoid wherever possible
Marketing | Business branding
Whether you’re a solo business, medium business or huge corporation, your brand is critically important for
differentiating you from your competitors. Unfortunately business
branding is often only taken seriously in the big end of town.
This section focuses on business branding, brand positioning and communications for solo businesses. You’ll
find practical advice on specialist brand positioning,
tips for naming your
business, the basics of logo
design, personal
branding strategies and the fundamentals of marketing communications.
Let’s get personal
15 May 12Jayne TancredWhether you’ve put conscious thought into it or not, your business already has a brand personality – and if you’re a soloist, it’s probably closely aligned to your own. Read more
Comments: 19What’s in a name? Plenty these days.
21 Feb 12Peter CrockerHead to Google and type in your full name. It’s YOUR identity. But you might be surprised as to who claims it and how it makes you look. Read more
Comments: 17The predesigned template trap
15 Feb 12Megan HillsSome predesigned templates act as a handy framework for you to simply insert your branding. Others pretend to BE your branding – and that’s a dangerous trap many soloists fall into. Read more
Comments: 6Online branding: Building your online brand presence
21 Sep 11Michael NeaylonAs soloists, we’re synonymous with our brands, so this article will give you some tips for developing your personal branding and your online business branding. Read more
Comments: 4What does your business brand say about you?
18 May 11Michael NeaylonAs a soloist, you and your brand are often synonymous. Your business brand is an extension of you. It’s the first impression you make and the lasting connection you leave. Read more
Comments: 2How strong is your brand?
06 Apr 11Dean ParkerHaving a strong brand will help you attract customers, keep customers and continue to grow. Have you thought about yours lately? Read more
Comments: 10Job titles: Who do you think YOU are?
22 Mar 11Sam LeaderA recent experience made me appreciate how important our job titles are to the outside world. This makes me cranky as. Read more
Comments: 88Four simple branding tips
16 Mar 11Jo MacdermottBeing a soloist doesn’t mean you can’t have a big brand impact or be a leader in your market! Improve your business profile with these easy branding tips. Read more
Comments: 14Making the most of your personal brand
05 Feb 11Robert GerrishIn this video, Robert catches up with Stylist, Speaker and Author, Ben Angel. Together they explore the topic of making the most of your personal brand. Ben's tips may just have you taking a fresh look at how you carry yourself. Read more
Comments: 0Does your logo need a business tagline?
10 Dec 10Lucinda LionsLogos are an important part of your business branding, but if yours isn’t accompanied by a business tagline you could be missing out on leads and sales. Read more
Comments: 32The girl with the impossible name
07 Dec 10Robert GerrishHaving recently devoured the Stieg Larsson trilogy, I’m very familiar with hard to pronounce names, but what I just read on a real estate agent’s signboard is surely not good for business. Read more
Comments: 59Authenticity: The perils of the ill fitting suit
12 Oct 10Robert GerrishThe shift to a more personal approach to business makes authenticity more important than ever. How well does your suit fit? Read more
Comments: 13Logo selection in three easy steps
25 Aug 10Bronwyn SimmondsRecently I saw a cafe with a logo that looked like a biohazard symbol. Is that really the imagery they want people seeing when thinking about where to buy their lunch? Read more
Comments: 10Developing your personal brand
13 Aug 10Ben AngelIt’s a dog-eat-dog world out there. If you want to stand out and attract new clients, you’ll need to develop your own personal brand. Read more
Comments: 5Designing a logo on a shoestring budget
07 Jul 10Jo MacdermottDoes your brand have the right look and feel? If not, it’s time to get back to basics. Start by reviewing your logo – and don’t let the costs of designing a logo hold you back. Read more
Comments: 9Product branding: Have you painted your Ferrari?
08 Mar 10Peter CrockerI recently moved to one of those touchy feely fruity phones. Hardly a significant event, until I discovered many thought I’d been sucked in by product branding and had paid a premium just to carry around a logo. Had I fallen for the marketer and ignored t Read more
Comments: 18How strong writing helps build your brand
05 Jan 10Caroline JenkinsAmong the many factors to consider when you build your brand, it’s easy for the non-visual elements such as language, consistent messaging, strong writing and grammar to be overlooked. How do yours stack up? Read more
Comments: 710 things you need for strong brand building
04 Sep 09Tim Reid and Luke MoultonI speak to groups of business owners weekly about what you need for strong brand building. The first thing I emphasise is brands are earned…not bought. Read more
Comments: 5Business tag lines that sell
04 Nov 08Lucinda LionsAn effective business tag line is a constant source of premium advertising that will reinforce your brand while generating sales. So what is a tag line, why should your business have one and how do you go about writing one? Read more
Comments: 41Personal branding at work
17 Jul 08Sue CurrieSoloists often work in isolation and don’t get to see clients on a constant basis to help build that easy camaraderie you get at work. Therefore to succeed in your business, it’s critical to establish strong relationships through personal branding. Read more
Comments: 11Business logos: How to design your own logo
15 Jun 08Megan HillsFollowing on from how to get the business logo designs you want, here are some tips if you want to by-pass the graphic designer altogether and design your own logo. Read more
Comments: 20Business logo designs: Getting what you want
11 May 08Megan HillsMy previous article discussed briefing a designer prior to business logo design. It is important to give a detailed account of your business and market as well as your design ideas. Naturally you will want designers to introduce their own ideas also. Read more
Comments: 8Business logo designs: Briefing a designer
06 Apr 08Megan HillsIn a previous article on business logo designs I wrote about making an effective logo. If your business needs a new identity, here are some tips on briefing your graphic designer. Read more
Comments: 12Develop your Personal Brand - Twelve tips
30 Mar 08Sue CurriePersonal branding is the relationships an individual has with its public - essentially personal public relations. How others feel about your personal brand determines whether or not they want to have a working relationship with you. Read more
Comments: 4Why specialist positioning matters
24 Jan 08Robyn HaydonTypically, the smaller a business is, the more important it is to specialise, and you can’t get much smaller than solo. For a soloist, specialist positioning is a powerful target marketing and business management tool. Read more
Comments: 8Five tips for naming your business
30 Oct 07Heather SmithNaming your business is one of the first steps in flying solo, although it is often not an easy task and there are many factors to consider. Here are some practical tips to help you with the process of naming your business. Read more
Comments: 23The basics of logo design
17 Jul 07Zern LiewYour logo is the primary part of your brand identity, so it’s important to make sure it communicates the right message. Here are four key things to bear in mind when looking at logo design. Read more
Comments: 34Business Branding: The ABC of branding
07 Jun 07Zern LiewABC, which stands for Actions, Beliefs and Clothing are the basic building blocks of business branding. You have an authentic and strong brand when these three aspects work together harmoniously. Read more
Comments: 8Marketing communications: the basics
18 Mar 07Sue CurrieSales, PR, event management, marketing and promotion... chances are you'll have many roles to play within your solo business. You should also add Marcoms Manager to your job description. Learn more about how it can help you to succeed. Read more
Comments: 0Business logo designs: Making an effective logo
21 Nov 06Megan HillsHas your business got an effective logo that is an accurate reflection of what you do? Does it work in every way possible? Here are some tips to give your logo that extra punch. Read more
Comments: 9Develop a strong personal brand for your business
29 Aug 06Sue CurriePersonal branding is important for business and as a solo business owner to a large extent, you are the brand! Here's some tips on how to brand you ... to stand out and shine. Read more
Comments: 3Six simple steps for solo business branding
06 Aug 06Peter CrockerCredible business branding has been revealed as a big issue for soloists. Is it our problem if people don’t take us seriously? I think it is. Here are some ways we can show the world we mean business. Read more
Comments: 8New marketing: personal branding
16 Jul 06Sue CurrieWhat is personal branding and how does it impact marketing for a solo business? Here are the answers... Read more
Comments: 3The power of personal branding strategies
15 Jun 06Thomas MurrellStrong personal branding strategies can help you to create a successful, satisfying and stunning solo career. Here's how to go about building a personal brand for your business. Read more
Comments: 3Choosing a business name and image
23 May 06Sue CurrieGetting the right business name and creating a strong image are central to your success as a soloist. Here's how you can get it right from day one. Read more
Comments: 2Business branding: Are you really a Nudie Virgin?
19 Sep 05Peter CrockerWhen it comes to your business branding, rather than trying to emulate others, it's more revealing to look in the mirror. Read more
Comments: 2PR planning within your brand marketing
07 Jul 05Sue CurrieThere are a variety of ways to spread the word about your business - developing a PR plan encorporating promotional activities is surely the way to succeed in solo brand marketing. Read more
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Small Business is Australia's fastest growing sector – this business community site was created for those running a small business of one to five people. Here the solo and micro business owner will find small business forums, a small business directory, free resources, help, tips and advice on: starting a small business; working smarter when working from home; effective small business marketing; small business networking; the solo psyche; staying balanced as a small business owner; small business technology advice and small business finance tips.
