Flying Solo Podcasts

Podcast: Your most pressing marketing questions answered

Mon, 20 Feb 2012 01:02:11 GMT

In this podcast, Tim Reid and Luke Moulton answer some of their listeners most pressing marketing questions.

Here’s what they asked:

I have a large stack of business cards of colleagues and associates from the last few years who fit into my target market for my new online business. I will be leaving my current employment in two weeks and was wanting to kick start my list by emailing them, telling them what I was up to, maybe surveying them to get my product right, but generally trying to build up my list. Is this spam, if not what’s the etiquette around this?
Is attacking a competitor “head on” in public a good marketing strategy?
What are the five easy steps to ‘polish a turd’? Or are they in fact polishable?
What’s the best way for a visual artist to generate demand?
How would you target market a business to move into a more upmarket field without upsetting current clients?
What are some innovative ways to capture leads when you are a trader or presenter at a conference? ie. Any unique giveaway ideas (no more pens or magnets with logos!)?
What are good incentives to offer customers to provide testimonials without coming across as though your offering cash for comments?

About these podcasts: The Small Business, Big Marketing podcasts are characterised by plenty of banter between the hosts Tim and Luke who’ll typically kick off with nuggets of advice and tell shaggy dog stories as they warm up to the episode's topic. Sit back, relax and enjoy! And share your feedback below.

Duration: 38:18 minutes

Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/small-business-marketing-questions

To subscribe to this show in iTunes, please head here.

Podcast: How to use blogging for your business

Wed, 22 Feb 2012 01:02:05 GMT

In this podcast discover how to make blogging a part of your marketing arsenal.

Tim Reid and Luke Moulton talk to Darren Rowse (AKA ProBlogger), one of the world’s most prolific bloggers on well … blogging! Listen in and you’ll discover exactly how to use blogging for your business.

Duration: 52 minutes

Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/blogging-for-your-business/

To subscribe to this show in iTunes, please head here.

Podcast: How to have a difficult conversation

Mon, 20 Feb 2012 02:02:13 GMT

In this the episode of the Small Business Big Marketing podcast Tim and Luke discover how to have a difficult conversation.

Plus they discuss what makes for a good pitch, share their very early thoughts on Google Plus and talk about Google Grants – $10,000 per month for any charity to spend advertising on Google!.

Duration: 57 minutes

Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/54-how-to-have-a-difficult-conversation-google-plus-pitching/

To subscribe to this show in iTunes, please head here.

Podcast: Twitter. Your offer. Domain leasing. Starting a small business.

Mon, 20 Feb 2012 02:02:17 GMT

In this episode of the Small Business Big Marketing podcast, Tim Reid and Luke Moulton question the value of Twitter. Can you believe it? Who do they think they are?!

Plus they discuss whether prospects really know what you offer, talk about domain name leasing and share the 10 things they’d consider if they were starting a small business today.

Duration: 47 minutes

Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/small-business-marketing-podcasttwitter-your-offer-domain-leasing-starting-a-small-business/

To subscribe to this show in iTunes, please head here.

Podcast: What Facebook personal ads have to do with marketing

Fri, 30 Dec 2011 04:12:38 GMT

In the second of a two part series, Tim Reid and Luke Moulton discuss the strategic use of Facebook ads.

In this podcast, Tim and Luke finish their interview with Matt Simpson who tells us how he strategically used Facebook Ads to find his life partner with Facebook personal ads (for part 1 of this interview on strategic use of Facebook ads head here).

They also discuss FAQs and Wikkis, and the importance of having a crystal clear call to action in all your marketing efforts.

Duration: 45 minutes

Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/what-facebook-personal-ads-have-to-do-with-marketing-tim-reid-luke-moulton/

To subscribe to this show in iTunes, please head here.

Podcast: Strategic use of Facebook ads

Fri, 30 Dec 2011 04:12:57 GMT

In this podcast Tim Reid and Luke Moulton cover some serious marketing ground including email marketing, copywriting and the strategic use of Facebook ads.

The topics covered include how to build an email marketing list, interpreting your website’s statistics using Google Analytics and the importance of copywriting.

Plus Tim Reid talks to Matt Simpson (AKA the Scribe Devil) who not only knows a lot about interactive marketing for business but also used Facebook Ads to find his life partner. The outcome will surprise you.

For part 2 of this interview on what Facebook personal ads have to do with marketing, head here.

Duration: 39 minutes

Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/strategic-use-of-facebook-ads-matt-simpson-tim-reid-luke-moulton/

To subscribe to this show in iTunes, please head here.

Podcast: Marketing from the inside out

Fri, 28 Oct 2011 20:10:00 GMT

I was lucky enough to interview Lorrie Thomas Ross from Web Marketing Therapy. Lorrie approaches marketing from a strategy first position, which I live by too.

Here are the key take aways from this podcast.

1. You need to start from the inside out
Who are you, what do you do and who do you serve? Understand the whys.

2. Understand your personality
Don’t forget that your voice affects your brand.

3. Understand your target markets
Remember that you can, serve more than one niche.

4. Define your target market
Demographically, psycho-graphically, financially… and know their pain points.

5. Who is your ideal client?
Who can I serve best with my product or service?

6. Use web technology to support you with your communications

7. Refocus your business based on feedback

8. Small businesses spend more than they invest
Think about setting your business up for the long term. Do you have a long term strategy? Take a holistic approach.

9. Give to gain
Give people great insightful information and a taste of your expertise. This can help to create a sales funnel and keep the costs of lead generation low!

10. Sometimes you need to go back to the drawing board
Different marketing models work for different businesses. You need to find the one that works well for you!

11. We are increasingly more publicly accessible so we need to tell our story
By telling your story in an authentic way, you can build better relationships.

12. Marketing 101
Don’t get new stuff done until you are clear who you are, what you do and who you serve. Then tweak what you have already in your marketing kit bag.

Duration: 33:08 minutes.

Podcast: Insights into social media marketing

Mon, 2 Jan 2012 02:01:43 GMT

Danielle MacInnis chats with Lee Hopkins about how to successfully use social media marketing to leverage small businesses.

Lee Hopkins has been blogging for 15 years and has successfully used social media marketing to leverage his small business.

Key takeaways from my interview are:

1. Start with Twitter. It is easy to get your social media feet wet here.

2. Create a Facebook page it’s a simple thing to do and allows you to enter into conversation with others.

3. Recognise the difference between a Facebook profile and a Facebook Fan Page (for business) Visit Mari Smith for great Fan Page set up tips or my how too video links on my website for more info.

4. Give quality information that is of good value and you will have people coming back for more, Some large corporation use the social media channels as “blast channels”. This is not effective. Be real, be authentic.

5. Spend time listening first. Understand your competitors, observe what people are doing in your world before establishing your own presence.

6. As the owner of the business, you need to tell your story. Only you can speak with passion, authenticity and authority about your business. This helps you to connect with others including potential customers and partners.

7. Make your contact form personalised. Have the names and photos of your staff and give your site some context and build relationships between your staff and potential customers.

8. Play to the strengths of the individual when picking social mediums. There are all different channels to get your messages out there and to brand yourself.

9. You have to make a strategic decision of which social media channel to choose and how often to contribute to this medium.

10. Set your Facebook profile up for business.

Step 1 You need a Fan Page. Step 2. You need to get 25 likes to own your own Fan page. 3. Step Advertise to get likes or promote for a very low cost and Facebook ads are very targeted.

11. Facebook is great for advertising your small business at a very low cost. It gives you pin point targeting around demographics, interests and location information.

12. Traffic Grab is a great education tool from James Schramko

13. Put a ‘How we work with you’ or ‘This is how we do it here’ on your website.

Duration: 37 minutes

To learn more about Lee and his insights into social media and consumer behaviour visit his website at http://leehopkins.com/ or follow him on twitter.

Podcast: How to generate 10000 backlinks from one press release

Thu, 8 Dec 2011 06:12:43 GMT

In this episode of Small Business Big Marketing, Tim and Luke share some insights on how to drive traffic to your website.

This podcast discusses how to drive traffic to your website; how Luke Moulton had one press release syndicated to 10,000 websites (!); and how Newsagents can drive more traffic in store. They also reflect on how this podcasts have helped us with our own personal brands and businesses.

Duration: 45 minutes

Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/tim-reid-luke-moulton-podcast50-website-traffic-press-release/

To subscribe to this show in iTunes, please head here.

Podcast: How to run a successful B&B

Thu, 8 Dec 2011 06:12:03 GMT

In this podast, Tim Reid and Luke Moulton are joined by Laurel from LaPerouse Bed & Breakfast in Lorne, Victoria who shares how she runs a successful Bed & Breakfast business whilst also building a strong business community in her local township.

This is gold for any small business owner looking to inject some love and passion in to their marketing efforts.

Duration: 63 minutes

Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/marketing-podcast-tim-reid-luke-moultonhow-to-successfully-run-a-bed-breakfast/

To subscribe to this show in iTunes, please head here.

Podcast: Lessons from a marketing action taker

Thu, 8 Dec 2011 06:12:18 GMT

In this episode of Small Business Big Marketing, Tim and Luke share seven ways to create more time to market your business, plus they talk to Darren Finkelstien of St. Kilda Boat Sales.

Darren’s high on energy and on taking serious action in marketing his business. He’s one of those business owners who literally roles up his sleeves and gets things done. Listen in as Darren shares what marketing he’s implemented in his business in the last two years.

Duration: 50 minutes

Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/tim-reid-luke-moulton-lessons-from-a-marketing-action-taker/

To subscribe to this show in iTunes, please head here.

Podcast: What are your customers thinking about you?

Thu, 8 Dec 2011 06:12:41 GMT

Tim Reid and Luke Moulton talk with Mark Copeman, the founder of Customer Thermometer, about a real time, customer satisfaction survey tool for small businesses.

They also take you behind the scenes of their email marketing efforts, and show you what they've done to address a possible issue of list fatigue, plus share with you a simple strategy that will lift a serious weight off your shoulders!

Duration: 38 minutes

Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/what-are-your-customers-thinking/

To subscribe to this show in iTunes, please head here.

Podcast: Outside the box marketing ideas

Thu, 8 Dec 2011 06:12:17 GMT

Tim Reid and Luke Moulton discuss guerrilla marketing tactics with Dave Milne, co-founder of Noodle Box.

Big Dave Milne, co-founder of Australia’s most successful take away noodle chain, joins Tim and Luke in this episode of Small Business Big Marketing. Dave starts off by sharing how the Noodle Box idea came in to being and then quickly shares a fantastic guerrilla marketing tactic they employed at the launch .. and yes, it did involve a small element of nudity!

Lukeee revisits that old chestnut of whether Facebook is good for your business – in fact he’s even recorded a short video explaining how to discover if your prospects are on Facebook. Bring that on! And Timbo shares his experience from attending a weekend seminar where 10 future trends were revealed that will have a direct impact on how we do business now and in to the future.

Duration: 45 minutes

Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/noodle-box/

To subscribe to this show in iTunes, please head here.

Marketing insights from Australia's hottest weight training brand

Thu, 8 Dec 2011 06:12:21 GMT

In this podcast, Tim Reid and Luke Moulton talk marketing with Ric and Cam from Kettle Bells.

This is officially known as ‘The Awkward Episode’. The one where Timbo accuses Lukeee of sending out an email he shouldn’t have (but then comes ’round) PLUS (and more shockingly), Timbo agrees to stop interrupting Lukeee upon advice from a cherished listener!

More importantly, in this episode of Small Business Big Marketing Tim and Luke interview Ric and Cam from the up and coming Australian company, Kettle Bells…the newest thing in weight training and body building.

Duration: 45 minutes

Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/45-marketing-insights-from-australias-hottest-weight-training-brand/

To subscribe to this show in iTunes, please head here.

Podcast: How to master Google Adwords locally

Thu, 8 Dec 2011 06:12:28 GMT

In this Small Business Big Marketing podcast, Tim Reid and Luke Moulton talk to Mike Rhodes about how to master Google Adwords.

There’s pretty much nothing Mike Rhodes from WebSavvy doesn’t know when it comes to this highly effective online advertising medium. Plus he lifts the lid on his years as a seminar junkie and working for the creator of the E Myth….Michael Gerber.

Duration: 42:05 minutes

Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/how-to-master-google-adwords-locally/

To subscribe to this show in iTunes, please head here.

How to podcast

Thu, 8 Dec 2011 06:12:38 GMT

Tim Reid and Luke Moulton take an in-depth look at the reasons for podcasting and how to do it.

In this episode of Small Business Big Marketing, Tim and Luke talk about podcasting. Leaving no stone unturned, they share with you why they do it, the hardware and software they use, how to get intros and outros made, how to set up a website for your podcast plus a whole lot more podcasting tips and tricks.

Plus they talk about the hidden power of auto-responders and how they can turbo-charge your list-building efforts.

Duration: 65 minutes

Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/how-to-podcast/

To subscribe to this show in iTunes, please head here.

How to build a profitable online business

Thu, 8 Dec 2011 06:12:35 GMT

Tim Reid and Luke Moulton chat to Guro Bob (Robert Somerville) about online marketing.

Tim Reid and Luke Moulton interview Guro Bob who, with Ed Dale, put together a free program on the internet for discovering everything there is to know about marketing online. The program is called The Challenge and as the tagline says … There’s no charge for awesomeness! In a nutshell, what Guru Bob has put together "will help ANYONE, even a beginner, learn about Internet Marketing and get started building a profitable online business even if you have no time, no money or haven’t got a clue how to get started on the Internet."

Tim and Luke also share a funny Twitter marketing story relating to Jetstar, talk about the marriage of Yellow Pages with Google Adwords, share an idea or two about HOW TO information and ask the tough question about the weakest link in your business.

Duration: 37 minutes

Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/how-to-build-a-profitable-online-business/

To subscribe to this show in iTunes, please head here.

Marketing lessons from Queensland's theme parks

Thu, 8 Dec 2011 06:12:34 GMT

Having spent eight days schlepping through Queensland’s theme parks, Tim Reid decided he’d turn his family holiday in to a tax deduction by making 10 marketing observations.

Afterall, what else do you do when you’re lining up for a 70-minutes for a 22 second ride?

Tim Reid and Luke Moulton also discuss a PR opportunity that went begging; debate the pros and cons of an electronic diary versus the good old written version; and talk about some holiday reading about that powerhouse called Google.

Duration: 55:30

Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/41-marketing-lessons-from-theme-parks/

To subscribe to this show in iTunes, please head here.

Podcast: Marketing must do's to get your business found online

Thu, 8 Dec 2011 06:12:34 GMT

Pete Williams and Dave Jenyns talk to Tim Reid and Luke Moulton about how they go about getting their businesses found in the quagmire that is the internet.

Got a website? Big deal! That’s just the start of the journey to getting found online. You know that, right? The good news is, that there’s a plethora of small actions you could be taking to ensure your online marketing efforts deliver some serious return. That’s why Tim Reid and Luke Moulton have invited back Pete Williams and Dave Jenyns to share how they go about getting their hugely successful online and offline businesses found in the quagmire that is the internet.

In this first of a 2-part interview, Pete and Dave talk about:

The magic behind having a Google Places account.
The must-dos of Search Engine Optimisation (SEO) for small business websites.
How to optimize your small business’s website so that it’s a sales machine.
As well as the power of creating a Google Adwords campaign.

Duration: 44 minutes

Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/how-to-get-found-online-2/

To subscribe to this show in iTunes, please head here.

Podcast: Seven top marketing initiatives

Thu, 8 Dec 2011 06:12:54 GMT

Timbo and Luke share the top seven marketing ideas that performed the best for their business in 2010.

What, no guests? Never mind, we still manage to fill around 40 minutes with small business marketing drivel (we mean ideas!).

In addition to our top ideas, we also share our thoughts on what we can learn from U2 as a well-oiled marketing machine and let you know what Yellow Pages had to say about our interview with them and Tim shares his key take-outs from the Small Business Big Marketing Intensive.

Duration: 44 minutes

Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/7-best-marketing-initiatives/

To subscribe to this show in iTunes, please head here.